SA's indigenous plants are conquering the wellness world
Rooibos is a global sensation
Once a humble brew in South African households, rooibos tea has steeped its way into teacups worldwide. The South African Rooibos Council reports that over 20,000 metric tons are produced annually, with exports reaching more than 60 countries, including Japan, Germany, and the Netherlands. The Heiveld Cooperative, a collective of small-scale farmers in the Cederberg region, has been pivotal in this expansion. By securing organic and Fairtrade certifications, they've tapped into the ethical consumer market, making sure that their rooibos not only tastes good but also does good.
Buchu is the aromatic underdog
Buchu, a fragrant shrub native to the Western Cape's mountainous regions, has a history as rich as its aroma. Traditionally used by the Khoi and San people for medicinal purposes, it's now a sought-after ingredient in the food, fragrance, cosmetics, and health industries. With around 750 tons harvested annually, primarily for essential oil extraction, Europe remains the main destination for buchu exports. Local cooperatives and farmers are capitalizing on this demand, ensuring that the benefits of this "green gold" are felt at home.
Spekboom is the carbon sponge
Enter spekboom, the unassuming succulent that's making waves in the carbon offset arena. Known for its exceptional carbon-sequestration abilities, spekboom is at the heart of large-scale reforestation projects. The Spekboom Net Zero project, for instance, aims to plant thousands of hectares, capturing over 100,000 tons of CO₂ annually. Beyond its environmental prowess, spekboom is finding its way into health products and culinary delights, further boosting its export potential.
Challenges to consider
However, it's not all sunshine and fynbos. The surge in demand has led to concerns about overharvesting and sustainability. Illegal poaching of succulents, driven by international demand, threatens local ecosystems and livelihoods. The commercialization of these plants also raises questions about benefit-sharing with indigenous communities. The recent ZAR12.2 million payment to South Africa's Khoi and San communities by the rooibos industry is a step towards acknowledging traditional knowledge, but there's still a long road ahead.
