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A leading women-driven media company is expanding its business-focused strategy with the appointment of Naomi Roebert as its new national Sales and Ops manager.

Stepping into the role on March 5, Roebert will oversee marketing efforts and lead the national sales team as iOlogue Media’s Africa InTouch shifts towards a stronger business-driven approach.

Africa InTouch was founded by Anchen Coetzee, the company’s CEO and a former newspaper editor, in 2016. It changed its name to iOlogue Media (Pty) Ltd in 2020. In the almost nine years it has built a solid reputation for delivering high-quality content across various industries. Created to challenge the traditional media landscape, it has grown into a powerhouse of written content, producing millions of words for businesses seeking professional, well-crafted exposure.

For Coetzee, appointing Roebert is a strategic decision that aligns with the company’s long-term vision. “This is not just about writing content. When I started this company, I wanted to build a brand rooted in integrity, providing opportunities for women in media who shared this vision, and that is what we accomplished,” she said. “I wanted to give businesspeople the opportunity to be featured in quality writing without financial strain. We’ve assembled a team of some of the best writers and editors in the industry.”

She said that iOlogue Media’s success has always been its writers. “Anything we have ever managed to accomplish stems from the expertise of our long-standing editorial team. Their backgrounds span journalism, newspaper editing, writing, and business reporting. Their dedication to producing industry-specific content is what truly puts us in a class of our own,”

“Naomi’s appointment is the next step in ensuring our continued growth. With this new move, even more women will join our journey, opening doors for those who want to be part of a media platform driven by excellence and inclusivity.”

Roebert, who has been with the company since 2017 as a senior writer, brings a wealth of experience in media, marketing, and corporate content creation. She has worked extensively as a travel and lifestyle journalist and has produced media content for global brands. In her new role, she will focus on Africa InTouch, ensuring its sales team, marketing and business-focused content connect with the right audience.

"I firmly believe in the power of community and collaboration," said Roebert. "Strong networks and partnerships make a real difference, and I’m excited to help build on that. This role gives us the chance to reach more businesses while making sure they get quality media solutions that truly work for them. It’s about providing real value without making it unaffordable or out of reach."

Coetzee said, "With Roebert leading Africa InTouch’s sales and operations and the strong editorial team at the heart of iOlogue Media, the company is entering a new phase. Content, business, and social impact will continue to grow, which means we can make an even greater difference."