Photo: Marvin Meyer.

Why Africa's next unicorn could come from the Karoo

Posted in Karoo Times by Naomi Roebert on 30 March, 2025 at 9:54 p.m.
When you think of Africa's tech hotspots, bustling metropolises like Cape Town and Johannesburg probably spring to mind. But hold onto your hats, because the next big thing might just emerge from an unexpected quarter: the vast, serene expanses of the Karoo.

From quiet towns to tech hubs
Nestled in the heart of South Africa, the Karoo is traditionally known for its sprawling vistas and starry nights. Yet, beneath this tranquil facade, a tech revolution is brewing. Take Somerset East, for instance. This quaint town has become home to the Karoo's first tech hub, aiming to create 100 tech jobs over five years.

James Kennedy, a local entrepreneur, is at the forefront of this movement. He's puzzled that more folks in small towns aren't jumping on the tech bandwagon. With platforms like Upwork, he notes, anyone with the right skills can snag a gig, collaborate, and craft innovations, all from the comfort of their beloved hometown.

The allure of decentralized innovation
So, why are techies trading city skyscrapers for Karoo koppies? The answer lies in the decentralization of innovation. Moving away from urban centers allows entrepreneurs to tap into unique local challenges, fostering solutions that are both innovative and deeply rooted in community needs.

This isn't just a South African trend. Across the continent, decentralized approaches are proving their mettle. In agriculture, for example, decentralized innovation systems have been shown to promote the adoption of new techniques, empowering local communities to drive their own development.

Success stories beyond the cities
The Karoo isn't alone in this narrative. Consider Karooooo, formerly known as Cartrack. Founded in South Africa in 2001, this tech company has expanded its footprint globally, demonstrating that world-class enterprises can sprout from African soil, regardless of their starting point.

Challenges on the horizon
Of course, it's not all smooth sailing. Entrepreneurs in regions like the Karoo face hurdles such as limited infrastructure, access to capital, and regulatory complexities. As Emeka Ajene, Managing Director of Africreate in Lagos, points out, while Europe grapples with tech relevance, Africa is still laying its foundational tech infrastructure.

Embracing the future
Yet, these challenges aren't insurmountable. With the rise of digital tools and a growing emphasis on fiscal decentralization, local governments are better positioned to support tech initiatives. Investing in digital infrastructure and skills development can bridge many of the existing gaps. The global shift towards remote work and digital collaboration also plays right into the hands of decentralized innovation. The Karoo's serene environment, coupled with its burgeoning tech scene, offers a compelling proposition for founders seeking both inspiration and a break from city chaos.

The tech world is evolving, and Africa's next unicorn might just have its roots in the Karoo's fertile ground. As innovation spreads its wings beyond traditional urban centers, it's clear that the future of tech in Africa is not just about where you are, but what you bring to the table. So, here's to the dreamers in the Karoo and beyond: your next big idea might be just over the horizon.

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