Los Angeles, CA, May 11 -  By some estimates, close to 7 million people in the U.S. are afflicted with alopecia areata, an autoimmune condition that causes the hair to fall out in round patches.

One hair and beauty expert is launching a new line of natural, vegan hair products designed to help those suffering hair loss from alopecia and other causes.

Olajide Hair is a natural, vegan hair care company selling a unique, ancient hair cosmetic formulated from fermented rice water. The probiotic, plant-based shampoo and conditioner can be used to treat problems with hair loss and itchy scalp while defining curls and moisturizing the hair.

“It’s time we change the beauty industry’s expectations by embracing all-natural ingredients,” said Elizabeth Olajide, owner of Olajide Hair. “I want to make the world aware of the many benefits of fermented rice water shampoo and conditioner and all that these products can do for hair of all types, as well as for those suffering from hair loss due to alopecia and other conditions. It really can make a difference.”

Rice water hair products are made from the fermented, starchy water strained from soaked, organic rice. The product is valued for its ability to detangle and smooth hair and increase shine. Rich in amino acids, B vitamins, vitamin E, minerals and antioxidants, it also helps hair grow stronger and longer.

Traditionally, women in Asia used rice water to wash their hair, producing a glamorous sheen. Fermented rice water is teeming with beneficial microorganisms that are believed to offer the benefit of stimulating hair growth when applied to the scalp.

It is this quality that has made fermented rice water shampoo and conditioner attractive to the growing number of people who suffer from alopecia areata, an autoimmune condition that causes the hair to fall out.

Olajide Hair products are completely free of gluten, parabens, PABA, DEA and sulfates. They are safe for use on color-treated hair and can be used after keratin treatment. The company never tests on animals. Every product in the Olajide Hair line contains a blend of potent, herbal extracts formulated to nourish, protect and strengthen hair with every use.

Submitted by: MyPR
Image digitally enhanced: Africa InTouch News