Paige Adams-Gellar and Rosie Huntington Whiteley are thrilled to unveil the official Paige Spring 2016 campaign.

The collection of 10 images was shot on location in Los Angeles and showcases the brand`s new lifestyle collection of refined yet effortless pieces and tries and true denim.The goal was to bring the brand`s #Liveinit spirit to life by creating beautiful, effortless shots that showcased Paige`s brand through Rosie`s style lenseThe number of premium denim brands is constantly changing, thanks to the launch of new labels, and Paige is another must-see name you need to try on.

Loved by, and spotted on, a growing number of style mavens, the brand is now available locally. From Gwen Stefani to Olivia Palermo, Blake Lively, Kate Moss and Cara Delevingne, Paige Denim offers amazing fit.The Los Angeles-founded brand launched in 2004 by Paige Adams-Geller, a fashion-savvy woman with extensive denim knowledge. After 10 years in the industry, Adams-Geller decided to take the next step in her career and launched Paige Denim. Merging cutting-edge styles with quality fit and textures, her collection of denim quickly resonated with industry heavyweights, fashion editors and style mavens.Renowned for its silhouette-defining fit, the brand made its debut at high-end retailers in the US and UK (Intermix, Bergdorf Goodman and Harvey Nichols respectively) in 2004.

Today, Paige Denim is available in more than 80 countries worldwide, including South Africa.Using highest-quality fabric, the detail is in the cut. With undeniable sex appeal, the brand is distributed locally by the Curitz Clothing Company, and is priced from R2 500. “I’ve seen these jeans transform women and changing the way they feel when they’ve got them on. It was an instant sell for me and I had to bring it home to South Africa,” says Roy Curitz.

Showroom located in Sea Point, Cape Town,Mica 082 777 7194, or Roy 082 777 3513mica@curitz.com or roy@curitz.com.For more information visit www.curitz.com

Written by littleblackbook